You may have switched to reusable shopping bags, water bottles and coffee cups to reduce your plastic consumption, but have you considered the eco-friendliness of your beauty routine? According to natural dental care brand Georganics, some 250 million empty toothpaste tubes are disposed of each year in the UK alone, most of which are made of non-recyclable plastic that ends up in landfills, taking hundreds of years to decompose. Plastic shampoo, shower gel, deodorant, makeup and skincare packaging has a similar fate.
But a growing number of eco-conscious companies are offering plastic-free, zero-waste alternatives—often brands committed to using only natural, non-toxic ingredients in their products.
We've found five fantastic products that tick all the healthy shopping boxes. They're health-friendly —made without potentially harmful ingredients—and come in plastic-free, planet-friendly packaging too.
Ben & Anna
Natural Soda Deodorant, $17.13 (2 fl oz/60 g)
This vegan and cruelty-free deodorant is a moisture-absorbing, naturally antibacterial blend of sodium bicarbonate, arrowroot powder and cornstarch combined with shea butter, coconut oil, jojoba seed oil and other skin-softening botanicals. You won't find any aluminum, parabens, phthalates or any other worrying ingredients in it, and it comes in a fully recyclable, Forest Stewardship Council-certified cardboard tube. It's available in a range of gorgeous natural scents as well as this fragrance-free 'Pure' version.
Cream Eye Shadow, $48 (0.07 oz/2 g)
Merging luxury and sustainability, chemical-free cosmetics brand Kjaer Weis offers a range of refillable stainless-steel makeup compacts for the face, cheeks, lips and eyes. This velvety eye shadow, available in four shades, is a 95 percent organic blend of natural minerals, waxes, oils and extracts that applies beautifully and stays put all day. When you run out, simply order a refill (which is packaged in compostable paper) and replace the empty cartridge.
Beauty Balm, $18.85 (2 fl oz/60 mL)
100 percent natural skincare brand Lyonsleaf has recently made all its packaging fully recyclable. This multitasking, 95 percent organic Beauty Balm comes in a glass jar with aluminum lid (with a cardboard liner to prevent the balm touching the metal) and can be used as a cleanser, moisturizer or intensive treatment for very dry skin. Like all Lyonsleaf products, the balm is water-free (meaning no need for any harsh preservatives), and the ingredients are as unprocessed as possible to maximize their effects on the skin.
Chagrin Valley Soap & Salve Company
Rosemary Lavender Shampoo Bar, $8.95 (5.8 oz/164 g)
Ditch your regular plastic-bottled shampoo for this hair-cleansing bar, and you'll significantly cut down on your plastic consumption. The bars can be rubbed directly on to wet hair, or you can work up a lather in your hands before massaging it in. Chagrin Valley produces a wide range of formulations including 'Neem & Tea Tree' and 'Chamomile & Citrus'; this 'Rosemary Lavender' bar features organic aloe, mango butter and essential oils of rosemary and lavender to promote strong, healthy hair growth and shine. The bars, which come in minimal, recyclable packaging, contain only certified organic, vegan and Rainforest Alliance-certified sustainable ingredients.
Trace Mineral Tooth Brushing Powder, $29.99 (1.8 oz/51 g)
www.givemethedirt.com; tel: 424-347-8206
Plastic toothpaste tubes are difficult to recycle and mostly end up in landfills, which is why this tooth brushing powder comes in stylish glass jars easy to reuse or recycle, and the large 1.8-oz size will last a single person six months. As for the powder itself, it's free of fluoride, triclosan and other potentially harmful ingredients and made instead with natural ingredients to gently clean and whiten teeth, such as bentonite clay, baking soda and essential oils. Simply tap a damp toothbrush in the powder and brush normally. It comes in two varieties: this cinnamon and orange-flavored 'Sweet Spice' and a 'Super Mint' blend with mint and green tea extract.