With veganism booming, more and more cosmetics companies are choosing to ditch animal ingredients and byproducts from their formulas, like carmine (a red pigment made from crushed insects), gelatin (from the boiled skin, tendons, ligaments and bones of various animals), lanolin (extracted from sheep's wool) and beeswax.
While some brands have swapped them for synthetic alternatives, others are making purely natural vegan cosmetics with ingredients derived from plants and minerals, so they're kinder not just to animals but also to you and the planet.
We've carefully selected five fantastic all-natural makeup products that are 100 percent vegan and cruelty-free too, which means that neither the product nor the ingredients in them have been tested on animals.
PHB Ethical Beauty
Mesmerise Mascara, $25.71 (0.32 oz/9 g)
Ethical natural beauty brand PHB is strongly against animal testing, and all its products are certified vegan and halal, which means they contain no animal ingredients, alcohol or anything genetically modified. This gentle yet water-resistant mascara lengthens, thickens and volumizes lashes with a synthetic-free formula that includes conditioning argan oil and strengthening quinoa extract, both organic. It lasts all day without flaking and is suitable for even sensitive eyes.
Highlighter Duo, $40 (0.32 oz/9 g)
www.zaoorganicmakeup.com; tel: 855-409-1210
Zao's entire range of cosmetics is certified vegan, cruelty-free and organic, plus it's 100 percent natural and halal. This silky powder illuminator, which comes in refillable packaging, features two different shimmery shades that can be worn alone or mixed together for a beautiful, glowing complexion. Star ingredients include mattifying rice powder, fatty acid-rich flaxseed oil and hydrating bamboo powder. Apply with your fingers or a brush to cheekbones, temples or even the eyelids.
Face in a Box: The Essentials Starter Kit, $80
All Inika products are certified vegan, cruelty-free and organic and are 100 percent natural and halal. This nine-piece makeup starter kit has everything you need for a radiant complexion: foundation (a liquid and a loose mineral powder), primer, BB cream, mattifying powder, concealer, bronzer, blush and a vegan kabuki brush. It's available in four shades and made with ingredients that help, not harm, the skin.
In the pink
Neek Skin Organics
Vegan Natural Lipstick, $20.56 (0.16 oz/4.5 g)
Australian brand Neek makes 100 percent vegan, cruelty-free and natural lipsticks in a gorgeous range of matte, satin and shimmery shades. All are colored with natural minerals and pigments and have a nourishing base of organic jojoba and avocado oils, shea butter and plant waxes combined with soothing sweet orange peel oil. We love 'Pash' (pictured), a bestselling dusty pink shade with a hint of mauve.
Fruit Pigmented Better Naked Palette, $55
100% Pure products are completely natural and cruelty-free, and most are vegan. Although some products contain animal-derived ingredients, like milk enzymes, beeswax or honey, the brand is in the process of phasing these out and becoming fully vegan. Until then, vegan products are clearly labeled as such, like this pretty makeup palette including three eyeshadows, a blush and a highlighter. All are colored with natural fruit pigments rather than toxic chemical dyes.